Building High-Performing Social and Digital Ecosystems

Digital and Social Media Marketing Director with 10+ years of experience driving growth in tech and professional services. Proven success leading B2B strategies, SEO, and platform-focused content that scales adoption and revenue. Expert in translating complex technologies into high-impact campaigns that fuel customer acquisition, product visibility, and cross-channel engagement.

About Me

I bring ideas to life through websites that captivate, social campaigns that spark engagement, newsletters people actually read, and reports that tell stories. I thrive on blending strategy with creativity - leading teams to build digital experiences that don’t just look good but move the needle. Every project is a chance to connect, inspire, and create momentum for brands ready to grow.

Social Media Work

  • Cologix - ESG Social Media Campaign

    Led Cologix’s ESG social media campaign, translating sustainability initiatives into engaging content that elevated brand visibility, drove a 100% growth in engagement and growth in website traffic in 10 months.

  • Cologix- Now Hiring Videos - Social Media Campaign

    Developed high-engagement “Now Hiring” video content that spotlighted open roles, culture, and career paths at Cologix. Strengthened recruitment performance with a 74% increase in qualified candidates, a 32% rise in employee referrals, and a 35% lift in brand equity across hiring channels.

  • Cologix LinkedIn Channel

    Scaled Cologix’s LinkedIn channel from roughly 10K followers to more than 34,000 through an organic strategy built on thought leadership, video, infographics, and team training. Unified culture, sales, PR, and brand goals into a cohesive content approach that delivers 24% + regular engagement and significantly strengthened overall brand equity by 45%.

  • Cologix- FAQ Videos

    Created a series of FAQ videos on AI, colocation, and core data center topics for YouTube and the Cologix website, then distributed them across LinkedIn, X, and Facebook to extend reach. The campaign averaged 711 impressions, 11 engagements (1.55%), 5 clicks (0.7% CTR), and 6 reactions per post.

  • Cologix - Data Center Infographics

    Created a series of data-center infographics that delivered key technical messages in a clear, social-first format. Each graphic aligned with supporting blogs, press releases, and in-market ads to reinforce visibility. The series averaged 800–900 impressions per post and delivered a strong 23% engagement rate.

  • Tinsley Medical Practice Brokers - Social Media Strategy

    Developed an organic Instagram and LinkedIn strategy for Tinsley Medical Practice Brokers to strengthen brand recognition and equity in a competitive market. Built a scalable content system using video templates and static assets to highlight listings, blogs, and thought leadership. The channels have driven a 15% increase in website traffic and average 10-15% engagement

  • JAK - Culture & Recruitment

    Led a four-year, multi-format culture and recruitment campaign for JAK that amplified employee stories, highlighted culture-driven blogs, and delivered hiring content for new graduates, resulting in a 42% increase in retention and an 87% lift in qualified candidates.

  • JAK - 100 Year Celebration

    Led JAK’s 100-Year Campaign, a year-long multi-channel strategy that showcased client stories across video, web, blogs, social, and events. The initiative strengthened brand legacy and deepened client relationships, generating an average of 783 impressions, 43 engagements, and a 5.49% engagement rate per post.

  • Reed Tinsley CPA - Social Media Strategy

    Created an organic LinkedIn strategy for Reed Tinsley, CPA, using thought leadership content, videos, and curated reposts to elevate visibility in the healthcare consulting sector. Built engagement through targeted LinkedIn groups, contributing to stronger brand lift and a 2% increase in website and call-based conversions.

  • CHCBC - Google Business Profile

    Description gOptimized the Google Business Profile for Complete Healthcare Business Consulting with localized data, consistent posts, FAQs, and updates. The strategy strengthened visibility and drove measurable results, increasing website traffic from 0 to 5 percent in six months.oes here

  • Cologix - Quote Post

    Created a flexible quote image for Cologix to elevate leadership voices across blogs, articles, interviews, and podcasts. Designed modular graphics that allow easy swapping of quotes, titles, and images for ongoing storytelling. The series averages 850 + impressions, 30+ engagements and 20+ reactions per post.

Website Projects

  • Cologix - ESG Interactive Report

    Collaborated with leadership and vendor to develop an interactive ESG report that showcased key metrics and KPIs in a dynamic, board-ready format. Strengthened brand engagement and visibility, driving a 100% increase in traffic, a lift in ESG brand equity, and a 90% engagement rate across employee resource groups.

  • Cologix - AI Analyst Report

    Collaborated with team to produce an AI-focused analyst report that positioned Cologix as a leader in AI-ready data centers, translating complex technical capabilities into clear market value. The report secured a top-five ranking for AI keywords, captured 10% of overall traffic share, and contributed to a measurable lift in form fills.

  • Cologix - Virtual Tour of COL5

    Collaborated with Cologix leadership to launch a virtual tour for COL5 and integrate the content into a multi-channel campaign supporting sales and market visibility. The enhanced page experience strengthened trust with prospects and contributed to a 12% lift in page visits.

  • CR-BPS - Website Redesign

    Led the redesign of the CR-BPS website to modernize its identity, strengthen SEO, and clearly showcase their expertise. Delivered a cleaner structure, optimized service pages, and new client stories, driving a 20% increase in page views, 15% higher engagement, 32% more organic reach, and two new large client wins in the first year.

  • Casey Peterson - Website Redesign

    Led the redesign of the Casey Peterson website to modernize its identity, streamline navigation, and make services and career paths easier to access. Strengthened brand clarity and culture visibility while delivering measurable results, including a 35% increase in website sessions, 15% more form fills, a 27% lift in talent pipeline growth, and a 15% rise in new customers in the first year.

  • VSH - Website Redesign

    Led the redesign of the VSH website to better support multi-country operations, simplify complex service offerings, and organize a large library of resources. Strengthened brand clarity and employee alignment while improving discoverability, resulting in 15% organic traffic growth in the first months and a 21% lift in strategic localized keywords across multiple office locations.

  • Tinsley Medical Practice Brokers - Website Redesign

    Led the redesign of the Tinsley Medical Practice Brokers website to modernize the brand and reinforce their position as the leading medical practice brokerage in Texas. The new site doubled organic search traffic, increased form fills by 50%, secured consistent top-six keyword rankings, and captured nearly 40% of localized search share in the first year.

  • Hare CPA - Website Redesign

    Led the redesign the Hare CPAs website to modernize their brand, highlight culture, and streamline recruitment. Delivered a bold new design, enhanced career functionality, and improved applicant workflows, resulting in a 32% increase in organic traffic, 22% higher brand equity, and a 15% rise in form fills after years of minimal submissions.

  • Reed Tinsley CPA - Website Redesign

    Led the redesign of Reed Tinsley’s website with a modern brand identity, improved navigation, and a scalable structure to support his extensive blog content. Strengthened his authority in healthcare consulting and delivered measurable growth, including six #1 keyword rankings, a 41% increase in form fills, and a 15% lift in organic sessions year over year.

  • JAK - Website Redesign

    Led the redesign of the JAK website to modernize the brand, improve content management, and strengthen recruiting. Delivered a scalable WordPress build and refreshed visual identity that contributed to a 27% increase in direct traffic, 73% growth in social traffic, a 21% rise in form submissions, and continued top-five rankings for high-value tax and industry keywords.

What I do Best

Digital / AI Strategy & Growth

I create digital and AI-driven strategies that scale with the business, integrating data, automation, and forward-looking planning to keep brands competitive and visible. By aligning innovation with performance, I expand reach, increase ROI, and build long-term momentum across every digital touchpoint.

AIO, SEO & Analytics

I turn data into direction, using SEO, search intent, and smart reporting to guide decisions and sharpen digital performance. By translating insights into clear actions, I increase visibility, deepen engagement, and move brands toward measurable business outcomes.

Brand Development

I build brands that feel unified, modern, and memorable, translating identity into websites, visuals, and messaging that resonate across platforms. Through clear positioning and cohesive design, I help brands show up with confidence and connect more meaningfully with their audiences.

Social Media Strategy & Execution

I create social ecosystems that scale with the brand, blending thought leadership, storytelling, and data-backed content to drive engagement, build trust, and grow audiences organically. From channel strategy to creative execution, I turn social into a high-performing engine that supports brand equity, demand, and long-term growth.

Campaigns & Storytelling

I craft campaigns that make complex ideas land, blending strategy, narrative, and creative execution to transform insights into compelling content. From videos to interactive reports, I create stories that build understanding, spark connection, and inspire people to take action

Leadership & Collaboration

I lead teams with clarity and momentum, creating structure that keeps projects aligned, workflows smooth, and ideas consistently strong. By fostering collaboration and maintaining strategic focus, I help produce work that’s sharp, effective, and built for real results.

Certifications

  • LinkedIn Advertising Fundamentals

  • LinkedIn Marketing Strategy

  • Google AI Essentials & Prompting

  • Ragan Communications and PR AI Certificate

  • AAM SEO Deep Dive for Accounting Firm Growth